6 Tips for Creating a Personal Brand
In creating your brand, it’s necessary to think about everything right from logo to a color scheme to the tagline. It is also important to have a memorable brand name with a strong message.
As that’s only the first step building the branding process. Other elements to help to complete in creating your awesome brand, consider these nine tips.
1. How do people see you?
A personal brand it is never what you say it is, it’s actually what people says it is. Therefore, this is considered the first step in the building block and growth of your brand.
2. Build your online platform.
“Build your own online platform such as a blog or website that you own, then amplify your content and engage with your audience on social networks.” Jeff Bullas a blogger, author, digital strategist, and speaker recommends.
“The secret. Don’t wait to be perfect. Just start.”
Here are a couple of pointers to keep in mind when creating your brand;
- Be authentic.
- Have a memorable design.
- Create a memorable slogan that expresses your mission and purpose.
- Empower your customers
- Have a unique voice.
- Build an email list.
3. Intertwine your brand with everything you do.
Personal branding needs to be a large part of everything you do. It should be intertwined into your life. It shouldn’t just be in the clothes you wear but in your every action with friends and business colleagues.
Your brand should show in how you blog online. For example, my personal brand always is proving design tips and solutions.
4. Be consistent.
As a brand, your work needs to be customer centric, as the customer thinks about the brands that you are most loyal to. The chances are that they’ve earned your trust because they are dependable. It is important to maintain consistency in your brands.
5. Produce value.
You should be producing value with whatever you do. Even lower end products need to produce a value to their customers.
When it comes to thinking about the value that you can add, consider;
- What sets your product, service, and company apart from your competitors?
- What value do you provide and how does that value differ from that provided by your competitors?
- Is what I’m producing for my customer produce enough value for the price I’m charging?
- How do these benefits tap into your customer’s emotions?
- Is my brand a line with how I’m marketing myself?
6. Associate yourself with strong brands.
A personal brand is strengthened or weakened by the connection you have to other brands. You need to find and leverage strong brands which can elevate your own personal brand.
How have you built your personal brand?