With the current tech-centric and high-paced world, we’re often talking about advertising and marketing online and over mobile. But in the case of grabbing people’s attention, sometimes a good, old-fashioned sign can be of use. Many small-business owners find in-store signage and graphics effective in attracting customers.
Independent of the preferences, the sign design can have a significant influence on a company’s ability to acquire new customers.
The three important design principles all business owners need to keep in mind when designing posters, banners, and signage at large.
Most signs will include either text or graphics in the foreground, with a continuous background color. The contrast between these two items is critical to the viewer’s retention of the content.
For example, you might consider a dark color on a very light background, or the opposite of that – black on white or white on blue. Pairing similar colors can decrease a sign’s readability.
A weak color contrast can be strengthened with an outline or drop shadow around the foreground lettering. Adding a border around the text or graphic also increases reading speed.
Use of different typefaces also affects legibility. As you may want to use a script font to convey a certain style, it may be difficult for people to read it from a great viewing distance.
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